OUR
SERVICES
01
MARKETING PROGRAM MANAGEMENT
We help companies develop a strong marketing campaign framework that aligns with their business and growth objectives. Our marketing program planning process includes identifying the right target audiences and accounts, defining core messaging, and selecting the most optimal mix of content and channels to reach those audiences. We then collaborate with your team to launch, optimize, and measure integrated marketing programs.
Our channel expertise spans across paid social, display, paid search, email, direct mail, 3rd party, and more.
DEMAND GEN
OPERATIONS
Acting as your demand gen ops and analytics partner, we put together comprehensive project plans, step-by-step execution outlines, and in-depth performance reports. We masterfully orchestrate all tactical components of your demand gen programs, from start to finish. Examples include landing pages, ad copy, emails and BDR cadences, social messages, Salesforce reports and dashboards, and more.
We create project management and operational frameworks that suit your specific business needs.
02
03
ACCOUNT BASED MARKETING
Leveraging our specialized background in Account Based Marketing (ABM), we help along your entire ABM journey: refining the ideal customer profile, defining the target account universe, mapping out the entire buying committee and buying process, developing a story and super targeted messaging, designing an engagement plan, and creating a sales enablement toolkit.
We also collaborate with your core GTM team to launch, optimize, and measure multi-channel, forward-thinking, and creative ABM campaigns.
ABOUT
WHO WE ARE
PolyVenti Digital Consulting specializes in digital marketing and demand gen operations. We function as a fractional resource and an extension of your marketing team.
Growth leaders partner with us when they require temp demand gen support while looking for a full-timer; a key marketing team member is on leave; or they don't have a sufficient hiring budget but need to hit the ground running.
The Founder, Tatyana Guglya, has spent 9+ years helping B2B companies drive results with multi-channel demand gen programs. She's been on marketing teams of 1-50 and knows first-hand what it takes to build from scratch or optimize for scale.
"Tatyana applied her methodical, analytical approach... and identified our marketing weaknesses and strategic opportunities. She implemented robust processes and solutions and equipped her team with the capabilities to fulfill the marketing strategy. Her dedication and high standards are second to none, and I wouldn't hesitate to recommend her."
Julie Currid, SVP Global Corporate Marketing, EcoOnline Global